REVLON SINFUL COLORS / MINI COOPER SWEEPSTAKES

Role: Project manager | Content Strategist

A 2015 campaign in collaboration with Revlon’s SinfulColors and artist Theo Pinto. 40,000 people entered to win Revlon’s 2015 Mini Cooper and watch it’s transformation via social media outlets. The car was hung as part of an installation performance and painted using 120 gallons of nailpolish from Revlon’s SinfulColors line. My role consisted of the management, planning, execution, copywriting, and multimedia marketing. Featured on DesignBoom and Core77